[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ovesny.cz\/jak-vytvorit-e-shop-kam-se-zakaznici-budou-radi-vracet\/#Article","mainEntityOfPage":"https:\/\/www.ovesny.cz\/jak-vytvorit-e-shop-kam-se-zakaznici-budou-radi-vracet\/","headline":"Jak vytvo\u0159it e-shop, kam se z\u00e1kazn\u00edci budou r\u00e1di vracet?","name":"Jak vytvo\u0159it e-shop, kam se z\u00e1kazn\u00edci budou r\u00e1di vracet?","description":"Mnoho za\u010d\u00ednaj\u00edc\u00edch internetov\u00fdch obchod\u016f \u0159e\u0161\u00ed stejn\u00fd probl\u00e9m \u2013 nedostatek z\u00e1kazn\u00edk\u016f. P\u0159itom jsou to pr\u00e1v\u011b z\u00e1kazn\u00edci, kter\u00e9 pom\u00e1haj\u00ed internetov\u00fdch obchod\u016fm r\u016fst a vytv\u00e1\u0159et zisk. Jen\u017ee jen m\u00e1lo z nic m\u016f\u017ee v za\u010d\u00e1tc\u00edch investovat horentn\u00ed sumy do online marketingu a reklamy. I z tohoto d\u016fvodu \u0159ada e-shop\u016f kon\u010d\u00ed je\u0161t\u011b d\u0159\u00edve, ne\u017e v\u016fbec stihla za\u010d\u00edt. D\u00e1 se tedy […]","datePublished":"2021-07-05","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.ovesny.cz\/author\/#Person","name":"","url":"https:\/\/www.ovesny.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/33549a3bd69022b5544ec751c6f690d75868252394a5ec007d9ed3f2c30f7874?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/33549a3bd69022b5544ec751c6f690d75868252394a5ec007d9ed3f2c30f7874?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ovesny.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ovesny.cz\/wp-content\/uploads\/Za%C4%8D%C3%ADnaj%C3%ADc%C3%AD%20start-up_OcQp1s.jpg","url":"https:\/\/www.ovesny.cz\/wp-content\/uploads\/Za%C4%8D%C3%ADnaj%C3%ADc%C3%AD%20start-up_OcQp1s.jpg","height":0,"width":0},"url":"https:\/\/www.ovesny.cz\/jak-vytvorit-e-shop-kam-se-zakaznici-budou-radi-vracet\/","wordCount":397,"articleBody":"       Mnoho za\u010d\u00ednaj\u00edc\u00edch internetov\u00fdch obchod\u016f \u0159e\u0161\u00ed stejn\u00fd probl\u00e9m \u2013 nedostatek z\u00e1kazn\u00edk\u016f. P\u0159itom jsou to pr\u00e1v\u011b z\u00e1kazn\u00edci, kter\u00e9 pom\u00e1haj\u00ed internetov\u00fdch obchod\u016fm r\u016fst a vytv\u00e1\u0159et zisk. Jen\u017ee jen m\u00e1lo z nic m\u016f\u017ee v za\u010d\u00e1tc\u00edch investovat horentn\u00ed sumy do online marketingu a reklamy. I z tohoto d\u016fvodu \u0159ada e-shop\u016f kon\u010d\u00ed je\u0161t\u011b d\u0159\u00edve, ne\u017e v\u016fbec stihla za\u010d\u00edt. D\u00e1 se tedy vytvo\u0159it v\u00fdd\u011ble\u010dn\u00fd a \u00fasp\u011b\u0161n\u00fd internetov\u00fd obchod s minimem financ\u00ed nebo je to pouze utopie? Ano, mo\u017en\u00e9 to rozhodn\u011b je. Bu\u010f za\u010dn\u011bte podnikat v oboru, kter\u00fd v\u00e1s bav\u00ed, nebo zkuste ov\u011b\u0159en\u00e9 tipy.  Hodnocen\u00ed produktu Nakupujete na internetu? Tak pak mo\u017en\u00e1 v\u00edte, \u017ee \u0159ada z\u00e1kazn\u00edk\u016f d\u00e1v\u00e1 p\u0159ednost v\u00fdrobk\u016fm, pod kter\u00e9 ostatn\u00ed u\u017eivatel\u00e9 p\u00ed\u0161\u00ed recenze. Cel\u00fd e-shop pak p\u016fsob\u00ed daleko d\u016fv\u011bryhodn\u011bji. Nav\u00edc jen m\u00e1lokomu p\u0159i nakupov\u00e1n\u00ed sta\u010d\u00ed technick\u00fd popis nebo obecn\u00e9 a nic vypov\u00eddaj\u00edc\u00ed informace od v\u00fdrobce. Konkr\u00e9tn\u00ed zku\u0161enosti od ostatn\u00edch u\u017eivatel\u016f, kte\u0159\u00ed v\u00fdrobek na vlastn\u00ed k\u016f\u017ei vyzkou\u0161eli, nic nenahrad\u00ed! Ve sv\u00e9m internetov\u00e9m obchod\u011b je tak dobr\u00e9 umo\u017enit z\u00e1kazn\u00edk\u016fm vyj\u00e1d\u0159it se a p\u0159edat cenn\u00e9 zku\u0161enosti ostatn\u00edm. Recenze nebudou p\u0159\u00ednosn\u00e9 jenom pro ostatn\u00ed nakupuj\u00edc\u00ed, ale i pro v\u00e1s. Negativn\u00ed hodnocen\u00ed je skv\u011bl\u00e1 zp\u011btn\u00e1 vazba a mo\u017enost, jak se neust\u00e1le zlep\u0161ovat ve sv\u00fdch slu\u017eb\u00e1ch. Pom\u016f\u017ee t\u0159eba i s odhalov\u00e1n\u00edm \u0161patn\u00fdch produkt\u016f, kter\u00e9 maj\u00ed negativn\u00ed recenze. Ze statistik pak vypl\u00fdv\u00e1, \u017ee d\u00edky recenz\u00edm je mo\u017en\u00e9 nav\u00fd\u0161it prodej a\u017e o 20%, co\u017e rozhodn\u011b nen\u00ed m\u00e1lo.  C\u00edlen\u00e1 reklama Ano, reklama nepat\u0159\u00ed zrovna mezi nejlevn\u011bj\u0161\u00ed mo\u017enosti propagace, p\u0159esto je dobr\u00e9 j\u00ed zm\u00ednit. Jednou z mo\u017enost\u00ed je PPC reklama, kter\u00e1 v\u00e1s mo\u017en\u00e1 svou my\u0161lenkou dok\u00e1\u017ee zaujmout. Pt\u00e1te se co to je a jak vytvo\u0159it ppc reklamu? PPC reklama n\u00e1vod je v podstat\u011b velmi prost\u00fd, inzerent neplat\u00ed za samotn\u00e9 vystaven\u00ed inzerce, ale a\u017e za prokliknut\u00ed z\u00e1kazn\u00edk\u016f na p\u0159edem c\u00edlen\u00fd web. Jedn\u00e1 se tedy o skute\u010dn\u011b f\u00e9rov\u00fd druh reklamy.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vytvo\u0159it e-shop, kam se z\u00e1kazn\u00edci budou r\u00e1di vracet?","item":"https:\/\/www.ovesny.cz\/jak-vytvorit-e-shop-kam-se-zakaznici-budou-radi-vracet\/#breadcrumbitem"}]}]